July 28, 2023
5 Signs It`s Time to Update Your Product Labeling
There have probably been times when running your business (especially when you`re just getting started) when you thought you`d never have to change your product labels once you`ve developed or approved a design you like. However, as your company grows, you may realize that this isn`t the case. If you`ve been using the same custom product labels for some time and realize that they no longer appropriately reflect your brand, replacing is necessary.
Below we share five signs it`s time to update your product labeling.
1. All of Your Competitors Have New Labels
If all of your competitors have already updated their packaging, don`t stick to what you think is a [classic" design. This is a surefire sign that you are already lagging behind everyone else, and what`s worse is that your customers may have already noticed. Brands that never update their labels may bring up questions about whether your products are fresh or expired-something that you should never allow to happen.
2. It`s Been three Years Since Your Last Update
This is enough time to take before considering an update for your packaging design. However, a new design shouldn`t be made just for the sake of change, nor should it be due to a trend you saw on social media. Designers and marketers will need to collaborate to carefully develop packaging that will appeal and relate to your customers.
3. You Receive the Same Negative Feedback from Customers About Your Labels
Today, retailers are constantly under pressure to provide delightful products for their customers, no matter what stores supply your products. The exponential growth rate of markets is forcing brands and products to share retail spaces, and as such, consumers can become overwhelmed. Providing your products with a clear brand and design will help you address issues with how customers can`t tell which one you are in a sea of products and labels.
4. Your Brand`s Message Isn`t Visible on Your Labels
Remember that your products should always represent who you are and what your company stands for, as well as deliver your message to your customers. Ask yourself questions like whether your consumers understand your stories, if they value them, as well as what your intention was in the first place. While your message may have been lost over time, a label redesign is enough to give your label a new purpose and a new message.
5. Your Labels Look Dry and Dull
Whenever sales are announced at the grocery store, the whole area suddenly becomes a war zone. It`s up to you to lure consumers over to what you have to offer them, otherwise, someone else will. As such, your packaging will need to stand out from the rest-if you don`t think your labels are convincing, then no one else will, so be sure to revise it as many times as it takes.
Lehua packaging specializes in designing custom labels and packaging.
Contact us now to start the designing process for your brand!
